A Handbook of Corporate Communication and Public Relations Sandra Oliver

ISBN: 9781134314478

Published: August 1st 2004

ebook

480 pages


Description

A Handbook of Corporate Communication and Public Relations  by  Sandra Oliver

A Handbook of Corporate Communication and Public Relations by Sandra Oliver
August 1st 2004 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 480 pages | ISBN: 9781134314478 | 10.58 Mb

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporateMoreA bold addition to existing literature, this book provides an excellent overview of corporate communication.

Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications.

Its four sections cover:national communication international communication image, identity and reputation management the future for corporate communication theory and practice.This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "A Handbook of Corporate Communication and Public Relations":


e-lunar.pl

©2008-2015 | DMCA | Contact us